According to 2020 data, about 60% of traffic belongs to mobile. Slightly less than 40% of the volume is spent by users from PC and laptops, the remaining 3% – tablets and other gadgets. Accordingly, the promotion of sites covers these points, so when promoting a lot of attention is paid to the usability of resources from mobile devices. So, today, in the first place is the development of site design for smartphones, and then – for desktop. The same applies to search engines: first there is the launch of Google indexes, which scan mobile versions, and then the site is monitored by an ordinary robot.
Optimizing a site for mobile devices is discussed in detail in other publications. Below we’ll look at where to get traffic to the site.
How to increase traffic from mobile devices
Increasing traffic from smartphones is real. All methods are used for this purpose:
- Social networks. Almost all users visit pages in social networks from their smartphones. To get more hits, do not forget to include a link to the site in the description of the group or in the header of the profile. You can add links to a resource by creating Instagram posts and Twitter posts. Placing links, do not forget about the markup Open Graph: it is necessary in order to make the snippet of the site beautiful and make it more clickable.
- Email newsletters. Promotion of your online store includes such an effective tool as electronic mailing list. It is important to adjust the layout so as to adapt it for viewing from a phone. Attendance from cell phones after the right newsletter will definitely increase.
- Mobile traffic from messengers. The number of users who are members of telegram channels, Viber communities is growing every day. Since messengers are becoming more and more popular as a communication tool, it would be foolish to pass up the opportunity to bring traffic from communication apps.
- Maps and business directories. Registering on Google Maps and other directories will allow you to make yourself known and snatch some traffic. You can use this tool to announce campaigns, publish news, etc.
- About 70% of traffic on Youtube is from mobile devices. Users watch videos during a break at work, at home on the couch and before going to sleep. Therefore, the launch of contextual advertising, or more precisely – media clips, gives a very good result. And if you have an interesting topic, unusual presentation and lots of ideas for creating videos, it makes sense to have your own Youtube channel.
- Special advertising campaigns with Google Ads give you the opportunity to bring your audience to the resource. This requires optimization for voice queries, local and mobile visitors, as well as adapting landing pages for cell phones.
- Stand-alone mobile applications are very handy. It can be either a completely standalone program or a mobile site version disguised as an app.
- Mobile app advertising is good when you have a limited budget to create your own. The campaign is also launched through Google Ads.
Advertising in mobile apps
When you connect to a public Wi-Fi hotspot, you have to watch an ad before downloading the internet. Use this tool to get clicks to your site.
The podcast market has enormous potential. Since there is no overheating yet, the cost of advertising in podcasts is quite affordable.
Mobile traffic provides a wealth of information and can be segmented by age and gender, interests, etc. Based on this data, you can use effective internet marketing tools that will increase traffic.