There are many methods for promoting business on the Internet. In order to contact potential customers, a lot of points are used – contextual advertising, SEO promotion of the site on the Internet, conducting groups in social networks, mailing to a database of e-mail addresses. All of these tools can be implemented either individually or in combination. But in order to squeeze 100% out of the business, you need to get the maximum reach of the audience, and this greatly extends the list of tasks. How to promote your business online, read below.
Comprehensive promotion of business: stages
The ultimate goal, for which the promotion of the online store (or any other site), is to increase profits. About this fact we must remember at each stage of promotion:
- Search and creation of a resource.
- Analytics – tracking the dynamics of visits.
- Provide maximum coverage.
- Turn the audience into visitors.
- Getting leads.
- Adjustment of sales.
Resource
Resource -online placements where visitors get information about your company and product. This can be:
- Groups in social networks – it takes a few days to create them;
- Development of a landing page – a page from which it is convenient to sell one product or service. Its development ideally takes up to three weeks, including revisions and approvals;
- A full-fledged website, which should ideally do a proven company to promote. To get started as soon as possible, start with the first version, which can later be improved.
Analytics
To understand which online promotion methods work best, it’s important to continually evaluate the effectiveness of your channels. To do this:
- install Google Analytics counters;
- set up there goals to see the performance of the target actions;
- analyze the optimization of the site;
- improve the usability;
- Work in social networks according to the indicators of statistics;
- use UTM-tags in advertising campaigns and mailings;
- track the effectiveness of ads in advertising systems.
You need to allocate at least 2 days a month for the collection and analysis of statistics.
Coverage
In the face of fierce competition, channel your energies into expanding your reach. What will the results?
- Contextual advertising in search engines.
- Targeted advertising in social networks.
- Placement of price lists on trading platforms Google.Shopping and similar.
- Media advertising – banner and video placement.
- A cheap way to make yourself known, which gives an effect in the long term – crowdfunding marketing. A method of promoting business on the Internet is to publish texts and reviews mentioning the company.
- A useful application from the company.
Attracting visitors
An obligatory point in the site promotion plan is to attract potential visitors. To do this, use targeting and context: try to refine ads to maximize clickability. Good traffic will provide work on organic search (technical optimization, work with context, linking, usability and adaptability of the site). Improving your reputation will help to process feedback and establish a constant flow of visitors – blogging, social networking and mailing list.
Leads
An indicator of the effectiveness of promoting a business on the Internet is the number of leads, that is, the applications left. You can get them with a form of lead generation, promotions and bonuses.
Sales
Successful execution of all of the previous promotional steps can override a lack of sales. To increase sales, engage:
- Handling contacts and requests by managers;
- Reminders of discounts and bonuses;
- Offering related products to increase the amount of the check;
- Checking the convenience of the catalog;
- Trigger mailings – offer items to those who have already made a purchase and remind visitors with an abandoned cart;
- Setting up an online consultant.